@inbook {601,
	title = {What Are the Characteristics of Digital Genres? Genre Theory from a Multi-Modal Perspective},
	booktitle = {Proceedings of the 38th Annual Hawaii International Conference on System Science},
	year = {2005},
	note = {+ pdf rhet},
	month = {2005},
	pages = {98a{\textendash}},
	publisher = {IEEE Computer Society Press},
	organization = {IEEE Computer Society Press},
	address = {Los Alamitos, CA},
	abstract = {This paper explores the possibility of extending the functional genre analysis model to account for the genre characteristics of non-linear, multi-modal, web-mediated documents. The extension involves a two-dimensional view on genres which allows us to account for the fact that digital genres not only act as text but also as medium. Genre theoretical concepts such as {\textquoteright}communicative purpose{\textquoteright}, {\textquoteright}moves{\textquoteright}, and {\textquoteright}rhetorical structure{\textquoteright} are being adapted to accommodate the multi-modal, non-linear characteristics of web texts. The homepage (the first, introductory page on a website - not to be confused with the {\textquoteright}personal homepage{\textquoteright} genre) constitutes the material for the theoretical discussions and the exemplary analyses.},
	keywords = {cybergenre, genre, medium, multimodal, text},
	author = {Askehave, Inger and Nielsen, Anne Ellerup},
	editor = {Sprague, Ralph H., Jr.}
}
