@article {755,
	title = {The Symbolic Capital of Social Identities: The Genre of Bargaining in an Urban Guatemalan Market},
	journal = {Journal of Linguistic Anthropology},
	volume = {10},
	year = {2000},
	month = {2000},
	pages = {155{\textendash}189},
	abstract = {This article examines bartering speech in a Guatemalan market as a particulartype of discourse, the genre of bargaining. It also investigates marketers{\textquoteright} uses
of that discourse as facilitating a process of negotiating their identities as social
actors. The article examines, first, how the invocation of the genre of bargaining
orders marketers{\textquoteright} speech into a stable and coherent discourse; second, how
the genre{\textquoteright}s connections with social, ideological, and political-economic relations
invest marketers{\textquoteright} speech with pre-established associations; and third,
how marketers may manipulate social and ideological associations established
by past conventions in order to negotiate the social value of their identities
at present.
},
	keywords = {bargaining, Barktin, Bourdieu, change, genre, Guatemala, hegemony, identity, ideology, market, social capital, social value},
	author = {French, Brigittine M.}
}
