@article {602,
	title = {Digital Genres: A Challenge to Traditional Genre Theory},
	journal = {Information, Technology \& People},
	volume = {18},
	year = {2005},
	note = {+ pdf},
	month = {2005},
	pages = {120{\textendash}141},
	keywords = {digital, genre, internet, media, medium, print, Swales},
	author = {Askehave, Inger and Nielsen, Anne Ellerup}
}
@inbook {615,
	title = {Speech Genres in Cultural Practice},
	booktitle = {Encyclopedia of Language \& Linguistics},
	volume = {11},
	year = {2006},
	note = {+ pdf from Renato Cabral, ABRALIN 09http://www.indiana.edu/~alldrp/members/bauman.html
http://www.indiana.edu/~cmcl/faculty/bauman.shtml
},
	month = {2006},
	pages = {745{\textendash}758},
	publisher = {Elsevier},
	organization = {Elsevier},
	address = {Oxford},
	keywords = {Bakhtin, genre, Grimm, oral, Propp, speech, Swales},
	author = {Bauman, Richard},
	editor = {Brown, Keith}
}
@article {673,
	title = {Press Releases as a Hybrid Genre: Addressing the Informative/Promotional Conundrum},
	journal = {Pragmatics},
	volume = {18},
	year = {2008},
	note = {+ pdf},
	month = {2008},
	pages = {9{\textendash}31},
	abstract = {Press releases are short pieces of writing issued by companies or institutions to communicate newsworthy information to the journalist community on the one hand, and to the general public (indirectly through newspaper reporting, or, increasingly, directly by making press releases available on corporate websites) on the other. While ostensibly informative, press releases also carry an implicitly self-promotional purpose, in so far as the information they contain comes from a source internal to the organization which is the object of the release itself.This paper explores the generic features of press releases and investigates the way in which they codify the different communicative purposes and multiple receiver roles which distinguish the genre. Drawing on Bhatia{\textquoteright}s work on genre (Bhatia 1993, 2004), and building on Jacobs{\textquoteright}s preformulating features (Jacobs 1999a), which can be seen as linguistic strategies aimed at achieving the primary and most ostensible purpose of the press release (i.e. getting the story in the news with as little manipulation as possible on the part of journalists), the paper identifies a set of moves and strategies common to the genre, and links them to communicative purposes on the one hand, and to envisioned audiences on the other. It is argued that the press release occupies a hybrid position along the informative-promotional continuum, and that identification of its communicative purpose relies as much on core as on peripheral textual features.
},
	keywords = {genre, hybrid, press release, Swales},
	url = {http://elanguage.net/journals/index.php/pragmatics/issue/view/129},
	author = {Catenaccio, Paola}
}
@inbook {794,
	title = {A Model for Describing {\textquoteright}New{\textquoteright} and {\textquoteright}Old{\textquoteright} Properties of CMC Genres: The Case of Digital Folklore},
	booktitle = {Genres in the Internet: Issues in the Theory of Genre},
	year = {2009},
	note = {+ b+pdf scanned
},
	month = {2009},
	pages = {239{\textendash}262},
	publisher = {John Benjamins},
	organization = {John Benjamins},
	address = {Amsterdam},
	keywords = {ecology, function, genre, hybrid, internet, Swales},
	author = {Heyd, Theresa},
	editor = {Giltrow, Janet and Stein, Dieter}
}
@booklet {809,
	title = {Genre in the Classroom: Multiple Perspectives},
	year = {2002},
	month = {2002},
	publisher = {Lawrence Erlbaum},
	address = {Mahway, NJ},
	keywords = {Berkenkotter, Bhatia, EAP, ESL, ESP, Hyon, linguistics, Martin, new rhetoric, Swales, Sydney school},
	author = {Johns, Ann M.}
}
@article {955,
	title = {Rhetorical Organization of Chairmen{\textquoteright}s Statements},
	journal = {International Journal of Applied Linguistics},
	volume = {6},
	year = {1996},
	month = {1996},
	pages = {43{\textendash}63},
	abstract = {J. M. Swales{\textquoteright}s move-step approach (eg, 1981) to research article introductions is applied to the rhetorical organization of chairmen{\textquoteright}s statements in annual reports by British companies, drawing on 95 such documents obtained from 93 companies. The proposed relationships \& confidence model suggests that these reports make three moves in their introductions: establishing relationships between the chairman, the company, \& the readers; maintaining confidence; \& reinforcing relationships already established. These moves are described as rhetorical strategies designed to achieve \& enhance a particular image of the chairman \& the company. It is suggested that the move-step method might be useful for raising the genre awareness of English for specific purpose (ESP) students \& for improving ESP courses.},
	keywords = {annual report, business, introduction, rhetoric, Swales},
	author = {Skulstad, Aud Solbj{\o}rd}
}
