@article {597, title = {Awareness Versus Production: Probing Students{\textquoteright} Antecedent Genre Knowledge}, journal = {Journal of Business \& Technical Communication}, volume = {24}, year = {2010}, month = {2010}, pages = {476{\textendash}515}, abstract = {This article explores the role of students{\textquoteright} prior, or antecedent, genreknowledge in relation to their developing disciplinary genre competence by drawing on an illustrative example of an engineering genre-competence assessment. The initial outcomes of this diagnostic assessment suggest that students{\textquoteright} ability to successfully identify and characterize rhetorical and textual features of a genre does not guarantee their successful writing performance in the genre. Although previous active participation in genre production (writing) seems to have a defining influence on students{\textquoteright} ability to write in the genre, such participation appears to be a necessary but insufficient precondition for genre-competence development. The authors discuss the usefulness of probing student antecedent genre knowledge early in communication courses as a potential source for macrolevel curriculum decisions and microlevel pedagogical adjustments in course design, and they propose directions for future research. }, keywords = {antecedent genre, engineering communication, genre, genre competence, prior genre knowledge, rhetoric, targeted instruction}, author = {Artemeva, Natasha and Fox, Janna} } @article {RN160, title = {Awareness Versus Production: Probing Students{\'\i} Antecedent Genre Knowledge}, journal = {Journal of Business and Technical Communication}, volume = {24}, number = {4}, year = {2010}, pages = {476-515}, author = {Artemeva, Natasha and Fox, Janna} } @inbook {RN245, title = {Approaches To Learning Genres: A Bibliographical Essay}, booktitle = {Rhetorical Genre Studies and Beyond}, year = {2008}, pages = {9{\textendash}99}, publisher = {Inkshed}, organization = {Inkshed}, address = {Winnipeg, Manitoba}, url = {http://http-server.carleton.ca/~nartemev/Artemeva\%20\&\%20Freedman\%20Rhetorical\%20Genre\%20Studies\%20and\%20beyond.pdf}, author = {Artemeva, Natalia}, editor = {Artemeva, Natasha and Freedman, Aviva} } @article {RN62, title = {Assessing Scholarly Multimedia: A Rhetorical Genre Studies Approach}, journal = {Technical Communication Quarterly}, volume = {21}, number = {1}, year = {2012}, pages = {61-77}, doi = {10.1080/10572252.2012.626390}, url = {http://www.tandfonline.com/doi/abs/10.1080/10572252.2012.626390}, author = {Ball, Cheryl E.} } @article {1284, title = {Assessing Scholarly Multimedia: A Rhetorical Genre Studies Approach}, journal = {Technical Communication Quarterly}, volume = {21}, year = {2012}, pages = {61-77}, author = {Cheryl E. Ball} } @article {1769, title = {Autistic University Students{\textquoteright} Accounts of Interaction with Nonautistic and Autistic Individuals: A Rhetorical Genre Studies Perspective}, journal = {Revista da Anpoll}, volume = {51}, year = {2020}, pages = {29-43}, abstract = {

Increasing numbers of autistic students are enrolling in universities worldwide. These students are taught by mostly nonautistic instructors who try to support them in their learning of academic literacies, without always fully understanding this emerging group of neurodiverse students. Most research on the development of academic literacies, including academic writing, to date has not explored the lived experience of being an autistic student at university. In this small-scale qualitative exploratory pilot study, we draw on Rhetorical Genre Studies (RGS) to probe into the accounts of 12 autistic students from two Canadian universities regarding their interactions with nonautistic and autistic individuals at university. By analyzing the data from the RGS perspective, we have been able to establish and unpack the rhetorical nature of such social interactions. Understanding the rhetorical nature of these interactions provides a first step towards developing effective supports for autistic students learning to speak and write academically in the predominantly nonautistic contexts of universities.

}, author = {J. Ballantine}, editor = {N. Artemeva} } @book {1392, title = {Approaches to teaching English Renaissance drama}, year = {2002}, publisher = {MLA}, organization = {MLA}, address = {New York}, author = {Bamford, K. and Leggat, A.} } @article {1147, title = {The Author-Function, The Genre Function, and The Rhetoric of Scholarly Webtexts}, journal = {Computers and Composition}, volume = {28}, year = {2011}, pages = {145-159}, chapter = {145}, abstract = {

In this article, I compare Michel Foucault\&$\#$39;s (1994) author-function and Anis Bawarshi\&$\#$39;s (2000) genre function as explanations for the use, categorization, and value of scholarly webtexts. I focus much of my analysis on Anne Frances Wysocki\&$\#$39;s (2002) \“A Bookling Monument\” because it is explicitly designed to destabilize our reading practices. I also situate Wysocki\&$\#$39;s webtext along a spectrum with Charles Lowe\&$\#$39;s (2004) \“Copyright, Access, and Digital Texts\” and Collin Gifford Brooke\&$\#$39;s (2002) \“Perspective: Notes Toward the Remediation of Style.\” In using the author-function and the genre function as lenses on these pieces, I aim to articulate multiple possible modes of being for scholarly webtexts and their users. In the process, I illustrate the ways these concepts speak to the status and social function of authorial ownership and originality; multimodal complexity; and formal reflexivity. Ultimately, I argue that bringing traditional concepts like authorship and genre to bear on scholarly webtexts not only reveals the values of the Computers and Writing community but also presents a unique opportunity to continue testing the uses and limits of our rhetorical theories.

}, author = {Christopher Basgier} } @article {RN120, title = {Aristotle{\textquoteright}s pharmacy: The medical rhetoric of a clinical protocol in the drug development process}, journal = {Technical Communication Quarterly}, volume = {9}, number = {3}, year = {2000}, pages = {249-269}, doi = {10.1080/10572250009364699}, url = {http://www.tandfonline.com/doi/abs/10.1080/10572250009364699}, author = {Bell, Heather D. and Walch, Kathleen A. and Katz, Steven B.} } @book {642, title = {Analysing Genre: Language Use in Professional Settings}, series = {Applied Linguistics and Language Study}, year = {1993}, month = {1993}, publisher = {Longman}, organization = {Longman}, address = {London}, keywords = {business, genre, law, linguistics, research}, author = {Bhatia, Vijay K.}, editor = {Candlin, Christopher N.} } @book {1152, title = {Analysing Genre: Language Use in Professional Settings}, year = {1993}, pages = {264}, publisher = {Longman}, organization = {Longman}, address = {London}, author = {Bhatia, Vijay K.} } @article {RN191, title = {Action Research and Wicked Environmental Problems: Exploring Appropriate Roles for Researchers in Professional Communication}, journal = {Journal of Business and Technical Communication}, volume = {22}, number = {3}, year = {2008}, pages = {272-298}, author = {Stuart Blythe, Jeffrey T. Grabill and Riley, Kirk} } @article {RN98, title = {Assessment of Communication Competencies in Engineering Design Projects}, journal = {Technical Communication Quarterly}, volume = {12}, number = {1}, year = {2003}, pages = {67-81}, doi = {10.1207/s15427625tcq1201_5}, url = {http://www.tandfonline.com/doi/abs/10.1207/s15427625tcq1201_5}, author = {Brinkman, Gert W. and Geest, Thea M. van der} } @article {689, title = {Ancient Rhetoric and Modern Genre Criticism}, journal = {Communication Quarterly}, volume = {27}, year = {1979}, note = {+ j+ pdf rhet 16MB, which is why it{\textquoteright}s not here! }, month = {1979}, pages = {47{\textendash}53}, keywords = {genre}, author = {Conley, Thomas M.} } @article {RN133, title = {Australia uses genre analysis to address workplace literacy}, journal = {IEEE Transactions on Professional Communication}, volume = {39}, number = {3}, year = {1996}, pages = {115-116}, doi = {10.1109/47.536258}, url = {http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=536258}, author = {Dennett, J.T} } @inbook {745, title = {Anyone for Tennis?}, booktitle = {The Place of Genre in Learning: Current Debates}, year = {1987}, note = {+also in Freedman and Medway (Taylor \& Francis), abridged }, month = {1987}, pages = {91{\textendash}124}, publisher = {Centre for in Literary Education}, organization = {Centre for in Literary Education}, address = {Deakin University (Australia)}, keywords = {ceremony, genre, time}, author = {Freadman, Anne}, editor = {Reid, Ian} } @book {760, title = {Anatomy of Criticism: Four Essays}, year = {1971}, note = {+}, month = {1971}, publisher = {Princeton University Press}, organization = {Princeton University Press}, address = {Princeton, NJ}, keywords = {convention, genre}, author = {Frye, Northrop} } @article {RN18, title = {Autobiographical Writing in the Technical Writing Course}, journal = {Journal of Technical Writing and Communication}, volume = {41}, number = {3}, year = {2011}, pages = {325-335}, doi = {10.2190/TW.41.3.g}, author = {Gellis, Mark} } @book {765, title = {The Architext: An Introduction}, year = {1992}, note = {from Liest{\o}l 2006}, month = {1992}, publisher = {University of California Press}, organization = {University of California Press}, address = {Berkeley, CA}, keywords = {genre}, author = {Genette, Gerard} } @article {803, title = {Antecedent Genre as Rhetorical Constraint}, journal = {Quarterly Journal of Speech}, volume = {61}, year = {1975}, note = {+ genre}, month = {1975}, pages = {406{\textendash}415}, keywords = {"momentum of form", constraint, genre}, author = {Jamieson, Kathleen M.} } @conference {821, title = {Automatic Detection of Text Genre}, booktitle = {Proceedings of the 35th Annual Meeting of the Association for Computational Linguistics and Eighth Conference of teh European Association for Computational Linguistics}, year = {1997}, note = {+ pdf}, month = {1997}, pages = {32{\textendash}38}, address = {Madrid}, keywords = {Biber, information science, linguistics, text genre}, url = {http://xxx.lanl.gov/abs/cmp-lg/9707002}, author = {Kessler, Brett and Nunberg, Geoffrey and Schuetze, Hinrich} } @article {RN19, title = {Amplification in Technical Manuals: Theory and Practice}, journal = {Journal of Technical Writing and Communication}, volume = {19}, number = {1}, year = {1989}, pages = {13-29}, doi = {10.2190/AQL3-WG5B-7GWA-K59B}, author = {Killingsworth, M. Jimmie and Gilbertson, Michael K. and Che, Joe} } @book {1715, title = {American Film Cycles : Reframing Genres, Screening Social Problems, and Defining Subcultures}, year = {2011}, pages = {255}, publisher = {University of Texas Press}, organization = {University of Texas Press}, address = {Austin, TX}, abstract = {

Exploring how political sentiments, popular desires, and social anxieties have been reflected in movies from the Dead End Kids serial to the ghetto action flicks of the 1990s, this book offers the first full-length study of the American film cycle and its relation to film genres and contemporary social issues.

}, isbn = {978-0292747609}, author = {Klein, Amanda Ann} } @book {830, title = {The art of rhetorical criticism}, year = {2004}, month = {2004}, publisher = {Allyn and Bacon}, organization = {Allyn and Bacon}, address = {New York}, keywords = {Benoit, Black, Burke, fantasy theme, feminism, framing, genre, Henry, ideograph, McKerrow, metaphor, narrative, Rowland, Rushing, situation}, isbn = {0-205-37141-8}, author = {Kuypers, Jim A.} } @book {1257, title = {Analyzing Prose}, year = {2003}, pages = {244}, publisher = {Bloomsbury}, organization = {Bloomsbury}, edition = {second}, address = {New York}, abstract = {

From the publisher\&$\#$39;s website:
\"This second edition of the classic linguistics text provides a basic descriptive terminology for prose style. What is a noun style? A verb style? A hypotactic or a paratactic one? How does the running style differ from the periodic style? What do \"high, middle, and low\" prose style mean? How might one apply the classical terminology of rhetorical figures to prose analysis? Analyzing Prose supplies detailed, carefully charted answers to these questions in order to teach the student of prose style how and where to begin.\"

}, author = {Richard A. Lanham} } @article {1243, title = {Adaptation, the genre}, journal = {Adaptation}, volume = {1}, year = {2008}, pages = {106-120}, abstract = {

Instead of considering film and television adaptations in the context of the source texts they are adapting, this essay proposes another context for their reception and analysis: the genre of adaptation itself. Focusing on the Hollywood traditions of masculine adventure and feminine romance associated respectively with adaptations of Alexandre Dumas p\ère and fils, it identifies four genre markers common to both traditions that make it more likely a given adaptation will be perceived as an adaptation even by an audience that does not know its source, and one anti-marker associated with adaptations in the tradition of the younger Dumas but not the elder. The essay concludes by proposing adaptation as a model for all Hollywood genres.

}, keywords = {adaptation, adventure, Dumas, film, genre, romance}, author = {Leitch, Thomas} } @article {1287, title = {Adaptation, the Genre.}, journal = {Adaptation}, volume = {1}, year = {2008}, month = {2008}, pages = {106-120}, type = {Journal Article}, chapter = {106}, author = {Leitch, Thomas} } @conference {844, title = {The Art of Intro: Developing Digital Genres for Learning}, booktitle = {International Conference on Computers in Education (ICCE{\textquoteright}02)}, volume = {2}, year = {2002}, month = {2002}, pages = {1252{\textendash}1256}, publisher = {IEEE Computer Society}, organization = {IEEE Computer Society}, address = {Aukland, New Zealand}, abstract = {This paper argues that in order to further improve the quality of digital learning environments one must also invest in the invention and development of digital genres. Quality and complexity at the level of document genres, messages and meaning will be defining criteria for superior digital learning environments. The paper suggests that perspectives from genre theory should be applied to the understanding and development of learning objects. Based on a survey of various genres, in both traditional learning environments and digital formats, such as computer games, a prototype genre - the Intro - is presented for application in educational project work.}, author = {Liest{\o}l, Gunnar} } @inbook {1268, title = {Alternative and Activist New Media: A Genre Framework}, booktitle = {Media and Cultural Studies KeyWorks}, year = {2012}, pages = {471-491}, publisher = {Wiley-Blackwell}, organization = {Wiley-Blackwell}, edition = {2nd}, chapter = {35}, address = {Malden, MA}, keywords = {new media}, issn = {9780470658086}, author = {Leah A Lievrouw}, editor = {M.G Durham and D Kellner} } @article {RN6, title = {Achieving Objectivity Through Genred Activity: A Case Study}, journal = {Journal of Technical Writing and Communication}, volume = {37}, number = {1}, year = {2007}, pages = {75-94}, doi = {10.2190/T85G-0265-P628-6236}, author = {Little, J.} } @article {RN4, title = {The Added Value Features of Online Scholarly Journals}, journal = {Journal of Technical Writing and Communication}, volume = {37}, number = {1}, year = {2007}, pages = {59-73}, doi = {10.2190/H702-6473-8569-2R3Q}, author = {Luz{\'o}n, Mar{\'\i}a Jos{\'e}} } @article {859, title = {Analysis of an Academic Genre}, journal = {Discourse Studies}, volume = {4}, year = {2002}, note = {+ pdf}, month = {2002}, pages = {319{\textendash}342}, abstract = {This article begins with some reflections on the notion of genre asused in discourse analysis and aims to make a distinction between two types of genre {\textendash} conversational genres and instituted genres. Varying levels can be distinguished in the range of instituted genres: from genres deprived of any authorship to genres in which a single author partly defines the frame of the communicative event. However, this article deals mainly with a genre-based analysis of an instituted genre, a report on the thesis defence meeting (soutenance de th{\`e}se), as practised in French academic institutions. This genre is interesting for discourse analysts, not only because it is closely linked to scientific research communities, but also because it implies an original configuration of authorship and triggers indirect interpretation strategies. }, keywords = {authorship, discourse, discourse community, genre, instituted genre, interpretation}, author = {Maingueneau, Dominique} } @inbook {863, title = {Analysing Genre: Functional Parameters}, booktitle = {Genre and Institutions: Social Processes in the Workplace and the School}, year = {1997}, note = {+ genre}, month = {1997}, pages = {3{\textendash}39}, publisher = {Cassell}, organization = {Cassell}, address = {London}, keywords = {classroom, genre, systemic functional linguistics, workplace}, author = {Martin, J. R.}, editor = {Christie, Frances and Martin, J. R.} } @article {RN21, title = {Answering the Call: Toward a History of Proposals}, journal = {Journal of Technical Writing and Communication}, volume = {40}, number = {1}, year = {2010}, pages = {29-50}, doi = {10.2190/TW.40.1.c.}, author = {Meloncon, Lisa} } @article {882, title = {Audiences Talking Genre: Television Talk Shows and Cultural Hierarchies}, journal = {Journal of Popular Film and Television}, volume = {31}, year = {2003}, note = {+ pdf}, month = {2003}, pages = {36{\textendash}46}, abstract = {The author explores howaudience members make sense of the talk show genre-from daytime issueoriented programs to late-night entertainment shows-through a qualitative survey of television viewers. He argues that the genre is linked to assumed notions of identity and hierarchies of cultural value that help explain the genre{\textquoteright}s controversial history. }, keywords = {audience, Bourdieu, cultural studies, genre, survey, talk show, taste, television}, author = {Mittell, Jason} } @inbook {1429, title = {Approaches to genre in ELT. }, booktitle = {The International Handbook of English Language Teaching. }, volume = {Vol 2}, year = {2007}, pages = {pp. 931-943}, publisher = {Springer}, organization = {Springer}, address = {Norwell, MA}, author = {Paltridge, Brian} } @article {1735, title = {The Article of the future: Strategies for genre stability and change}, journal = {English for Specific Purposes}, volume = {32}, year = {2013}, pages = { 221-235}, publisher = {Elsevier}, address = {The Netherlands}, abstract = {

This article compares the Article of the Future (AofF) prototypes (\<http://www.articleofthefuture.com/\>) with a corpus of journal articles (Journal Article Corpus {\textendash} JAC) to demonstrate that the article genre in an online environment is a {\textquotedblleft}stabilised-for-now or stabilised-enough{\textquotedblright} site for social interaction (Schryer, 1994, p. 108). Results show that the prototypes adhere to the typical structural patterns of the JAC texts, while also embedding discernible structural variations across the disciplinary spectrum. They display generic stability concerning authors{\textquoteright} use of intertextuality for framing their texts in a social/institutional context. Comparison of the AofF with the JAC texts also illustrates a similar lexicogrammatical profile. Consistent with previous literature, recurring bundles in the AofF prototypes are associated with structural elaboration, complexity and a compressed style, and perform referential, text-organising and stance functions in the discourse. Complementing corpus findings, an exploratory survey of authors suggests that their actual text-composing/reading practices of online articles are governed by the long-established communicative purposes of the genre. Findings suggest, though, that the new online part-genres (research highlights, graphical abstracts, interactive graphs, embedded videos, hyperlinks), potential strategies for generic change, might be changing the writers{\textquoteright} perceptions towards online articles. The article concludes with some practical implications for ESP practitioners.

}, keywords = {ESP pedagogy, genre analysis, genre and media, research articles, rhetoric and composition}, doi = {https://doi.org/10.1016/j.esp.2013.06.004}, url = {https://www.sciencedirect.com/science/article/pii/S0889490613000422}, author = {Carmen P{\'e}rez-Llantada} } @article {1179, title = { "Alternative Country: Origins, Music, World-view, Fans, and Taste in Genre Formation."}, journal = {Popular Music and Society}, volume = {25}, year = {2001}, month = {2011}, type = {Research}, chapter = {233}, keywords = {alternative, alternative country, country, Country music, music}, author = {Peterson, Richard A. and Beal, Bruce A.} } @book {1410, title = {The Art of Watching Films}, year = {2011}, publisher = {McGraw-Hill}, organization = {McGraw-Hill}, edition = {8th}, address = {New York}, keywords = {film criticism}, author = {Petrie, D. and Boggs, J.} } @book {1171, title = {Audience and Rhetoric: An Archaeological Composition of the Discourse Community}, year = {1992}, publisher = {Prentice Hall}, organization = {Prentice Hall}, address = {Englewood Cliffs}, author = {Porter, James E.} } @article {RN100, title = {Agency and Interactive Data Displays: Internet Graphics as Co-Created Rhetorical Spaces}, journal = {Technical Communication Quarterly}, volume = {23}, number = {4}, year = {2014}, pages = {303-322}, doi = {10.1080/10572252.2014.942468}, url = {http://www.tandfonline.com/doi/abs/10.1080/10572252.2014.942468}, author = {Rawlins, Jacob D. and Wilson, Gregory D.} } @article {RN46, title = {Ars Dictaminis Perverted: The Personal Solicitation E-mail as a Genre}, journal = {Journal of Technical Writing and Communication}, volume = {39}, number = {1}, year = {2009}, pages = {25-41}, doi = {10.2190/TW.39.1.c}, author = {Ross, Derek G.} } @article {922, title = {Ars Dictaminis Perverted: The Personal Solicitation E-Mail as a Genre}, journal = {Journal of Technical Writing and Communication}, volume = {39}, year = {2009}, month = {2009}, pages = {25{\textendash}41}, keywords = {appeal, email, genre, pathos, personal letter, phishing}, author = {Ross, Derek G.} } @article {RN193, title = {Approaches/Practices: Eliminating the Shell Game: Using Writing-Assignment Names to Integrate Disciplinary Learning}, journal = {Journal of Business and Technical Communication}, volume = {21}, number = {1}, year = {2007}, pages = {74-90}, author = {Shaver, Lisa} } @article {RN105, title = {Accessibility and Order: Crossing Borders in Child Abuse Forensic Reports}, journal = {Technical Communication Quarterly}, volume = {19}, number = {2}, year = {2010}, pages = {118-143}, doi = {10.1080/10572250903559324}, url = {http://www.tandfonline.com/doi/abs/10.1080/10572250903559324}, author = {Spafford, Marlee M. and Schryer, Catherine F. and Lingard, Lorelei and Mian, Marcellina} } @inbook {930, title = {Autopoietic Cybergenres for e-Democracy? Genre Analysis of a Web-Based Discussion Board}, booktitle = {Proceedings of the 38th Annual Hawaii International Conference on System Science}, year = {2005}, note = {+ pdf rhet}, month = {2005}, pages = {98c{\textendash}}, publisher = {IEEE Computer Society Press}, organization = {IEEE Computer Society Press}, address = {Los Alamitos, CA}, abstract = {

The paper discusses genre theory in the field of e-Democracy. A framework for analysing communicative genres related to four stereotypical e-Democracy models is suggested. A case study of a web based discussion board in a municipality illustrates the implications of applying the genre lens to the e-Democracy research and practice, with lessons learned to considered in the future efforts on e-Democracy. Based on observations from the case, a theoretical concept of autopoietic cybergenre is suggested and its potential significance for future e-Democracy initiatives is addressed. An autopoietic cybergenre, such as a web-based discussion board, includes inherent capability for meta-communication enabling continuous structuring of the purpose(s) and parts of the form of the genre in question itself.

}, keywords = {cybergenre, democracy, e-democracy, genre}, author = {S{\ae}b{\o}, {\O}ystein and P{\"a}iv{\"a}rinta, Tero}, editor = {Sprague, Ralph H., Jr.} } @book {987, title = {Analysing Professional Genres}, year = {2000}, note = {+ Myers, Bazerman in au}, month = {2000}, publisher = {John Benjamins}, organization = {John Benjamins}, address = {Amsterdam}, keywords = {Bazerman, genre, Myers}, author = {Trosborg, Anna} } @article {1279, title = {Additional Communication Channels in Dutch Television Genres}, journal = {New Media and Society}, volume = {9}, year = {2007}, pages = {651-659}, chapter = {651}, abstract = {

This study examined the way in which television genres in the
Netherlands make use of additional communication channels in
terms of interactivity and genre modification and whether the
availability of additional communication channels in genres
corresponds to audience age. Expert interviews were held with
representatives of Dutch broadcasting organizations and a
secondary analysis of Audience Research data was conducted. It
was found that compared to other genres, short message service
(SMS) is added most frequently to reality programmes, email and
websites to the information genre, teletext to sports programmes
and merchandizing to children\’s programmes. In addition, it was
found that only SMS is added more often to programmes
attracting a younger audience.The extent to which the additional
communication channels represented real innovation varied from
maintenance to the elaboration and modification of genres.

}, author = {Van Selm, Martine and Peeters, Allerd} } @article {997, title = {The Art of Invective: Performing Identity in Cyberspace}, journal = {New Media \& Society}, volume = {4}, year = {2002}, note = {+ pdf rhet}, month = {2002}, pages = {51{\textendash}70}, abstract = {This article examines the common computer-mediated communication (CMC) phenomenon of {\textquoteright}flaming{\textquoteright} from a rhetorical perspective, situating the phenomenon diachronically in the histories of invective in art and society. An examination of the notorious alt.flame newsgroup draws connections between the political and sexual content of the flames and the rants and dozens genres of invective. The article concludes with an argument against the still prevalent media-determinant view that holds that flaming is somehow caused by the medium of CMC itself. Given the strategic nature of the different kinds of flames, it makes more sense to view them as performative enactments of identity which stress either group or individual identity depending on the genre of invective utilized by the flamer. This article demonstrates that the more historical approach offered by rhetorical criticism gives a vital perspective to an area of study from which rhetorical critics have for too long been absent.}, keywords = {CMC, computer-mediated communication, cuelessness, digital, emotion, flaming; genre; identity; invective; performance; the dozens; rant;, medium}, url = {://000174505000003}, author = {Vrooman, Steven S.} } @article {1283, title = {The Art of Invective: Performing Identity in Cyberspace}, journal = {New Media \& Society}, volume = {4}, year = {2002}, pages = {51-70}, abstract = {

This article examines the common computer-mediated communication (CMC) phenomenon of \‘flaming\’ from a rhetorical perspective, situating the phenomenon diachronically in the histories of invective in art and society. An examination of the notorious alt.flame newsgroup draws connections between the political and sexual content of the flames and the rants and dozens genres of invective. The article concludes with an argument against the still prevalent media-determinant view that holds that flaming is somehow caused by the medium of CMC itself. Given the strategic nature of the different kinds of flames, it makes more sense to view them as performative enactments of identity which stress either group or individual identity depending on the genre
of invective utilized by the flamer. This article demonstrates that the more historical approach offered by rhetorical criticism gives a vital perspective to an area of study from which rhetorical critics have for too long been absent.

}, author = {Steven S. Vrooman} } @article {1004, title = {Anomalies of Genre: The Utility of Theory and History for the Study of Literary Genres}, journal = {New Literary History}, volume = {34}, year = {2003}, note = {+ pdf}, month = {2003}, pages = {597{\textendash}615}, keywords = {Cohen, genre, history, hybrid, Prince, theory}, author = {White, Hayden} } @article {RN166, title = {Analyzing the Genre Structure of Chinese Call-Center Communication}, journal = {Journal of Business and Technical Communication}, volume = {24}, number = {4}, year = {2010}, pages = {445-475}, author = {Xu, Xunfeng and Wang, Yan and Forey, Gail and Li, Lan} } @article {1276, title = {{\textquoteright}Advertorials{\textquoteright}: A genre-based analysis of an emerging hybridized genre}, journal = {Discourse \& Communication}, volume = {6}, year = {2012}, pages = {323-346}, abstract = {

Genre analysis has been applied to a sizable body of linguistic studies on various text types. However, little attention has been paid to advertorials as an emerging hybridized genre. To identify the generic and linguistic characteristics of advertorials, and therefore to classify advertorials into an appropriate genre, this study carries out a comprehensive genre analysis of advertorials based on Bhatia\’s (1993) seven-step genre analysis methodology. A corpus of 55 advertorials was collected from four English-language magazines and two English-language newspapers, from which a sub-corpus of 12 samples was further selected for a thorough examination of linguistic characteristics. Attempting to gain a comprehensive view of generic features of advertorials, this study makes a critical comparison of advertorials with three inextricably related genres: advertisements, news stories and editorials. Linguistic evidence sufficiently demonstrates that advertorials share fundamental generic and linguistic natures with advertisements and proposes classifying advertorials as a sub-genre of advertisements.

}, keywords = {advertisement, editorials, news stories}, author = {Zhou, Sijing} }