01700nas a2200217   4500008004100000022001400041024003000055245006800085210006500153260001500218300001400233490000700247520097800254653008201232100001901314700001701333700002801350700001601378700001701394856007101411       2014                        eng d  a0306-4573  a10.1016/j.ipm.2013.08.00500aYou have e-mail, what happens next? Tracking the eyes for genre0 aYou have email what happens next Tracking the eyes for genre  c01/01/2014  a175 - 1980 v503 aThis paper reports on an approach to the analysis of form (layout and formatting) during genre recognition recorded using eye tracking. The researchers focused on eight different types of e-mail, such as calls for papers, newsletters and spam, which were chosen to represent different genres. The study involved the collection of oculographic behavior data based on the scanpath duration and scanpath length based metric, to highlight the ways in which people view the features of genres. We found that genre analysis based on purpose and form (layout features, etc.) was an effective means of identifying the characteristics of these e-mails.

The research, carried out on a group of 24 participants, highlighted their interaction and interpretation of the e-mail texts and the visual cues or features perceived. In addition, the ocular strategies of scanning and skimming, they employed for the processing of the texts by block, genre and representation were evaluated.10aGenre;     Eyetracking;     E-mail;     Scanpaths;     Scanning;     Skimming1 aClark, Malcolm1 aRuthven, Ian1 aHolt, Patrik, O’Brian1 aSong, Dawei1 aWatt, Stuart  uhttp://www.sciencedirect.com/science/article/pii/S0306457313000952