01668nas a2200193   4500008004100000245003500041210003500076260000900111300001400120490000700134520116800141653000801309653001801317653001001335653001801345653001801363100002001381856007301401       2008                        eng d00aConceptualizing Personal Media0 aConceptualizing Personal Media  c2008  a683–7020 v103 aThe digitalization and personal use of mediatechnologies have destabilized the traditional
dichotomization between mass communication and
interpersonal communication, and therefore between
mass media and personal media (e.g. mobile phones,
email, instant messenger, blogs and photo-sharing
services). As private individuals use media technologies
to create and share personal expressions through digital
networks, previous characteristics of mass media as
providers of generally accessible information are no
longer accurate.This article may be situated within a
medium-theoretical tradition, as it elucidates technical
and social dimensions of personal media and revises the
distinction between mass media and personal media.
A two-dimensional model suggests locating personal
media and mass media according to an interactional axis
and an institutional/professional axis: personal media are
de-institutionalized/de-professionalized and facilitate
mediated interaction.The implementation of digital
media technologies has important consequences for
social networks and fits well within a theoretical
discussion of the post-traditional self.
10aCMC10acommunication10agenre10amedium theory10amultimodality1 aLüders, Marika  uhttps://genreacrossborders.org/biblio/conceptualizing-personal-media