01844nam a2200181 4500008004100000020002200041245004600063210004600109260003100155520117700186653001901363653001801382653001701400653001701417100002301434700002201457856018301479 2017 eng d a978-3-319-40294-900aEmerging Genres in New Media Environments0 aEmerging Genres in New Media Environments aLondonbPalgrave Macmillan3 a

This volume explores cultural innovation and transformation as revealed through the emergence of new media genres. New media have enabled what impresses most observers as a dizzying proliferation of new forms of communicative interaction and cultural production, provoking multimodal experimentation, and artistic and entrepreneurial innovation. Working with the concept of genre, scholars in multiple fields have begun to explore these processes of emergence, innovation, and stabilization. Genre has thus become newly important in game studies, library and information science, film and media studies, applied linguistics, rhetoric, literature, and elsewhere. Understood as social recognitions that embed histories, ideologies, and contradictions, genres function as recurrent social actions, helping to constitute culture. Because genres are dynamic sites of tension between stability and change, they are also sites of inventive potential. Emerging Genres in New Media Environments brings together compelling papers from scholars in Brazil, Canada, England, and the United States to illustrate how this inventive potential has been harnessed around the world.

10agenre analysis10agenre history10agenre theory10avisual genre1 aMiller, Carolyn, R1 aKelly, Ashley, R. uhttp://link.springer.com/10.1007/978-3-319-40295-6http://link.springer.com/content/pdf/10.1007/978-3-319-40295-6http://link.springer.com/content/pdf/10.1007/978-3-319-40295-6.pdf02198nas a2200193 4500008004100000245007300041210006800114260003000182300001300212490000700225520156500232653001701797653001901814653002001833653002201853653002901875100002801904856007201932 2013 eng d00aThe Article of the future: Strategies for genre stability and change0 aArticle of the future Strategies for genre stability and change aThe NetherlandsbElsevier a 221-2350 v323 a

This article compares the Article of the Future (AofF) prototypes (<http://www.articleofthefuture.com/>) with a corpus of journal articles (Journal Article Corpus – JAC) to demonstrate that the article genre in an online environment is a “stabilised-for-now or stabilised-enough” site for social interaction (Schryer, 1994, p. 108). Results show that the prototypes adhere to the typical structural patterns of the JAC texts, while also embedding discernible structural variations across the disciplinary spectrum. They display generic stability concerning authors’ use of intertextuality for framing their texts in a social/institutional context. Comparison of the AofF with the JAC texts also illustrates a similar lexicogrammatical profile. Consistent with previous literature, recurring bundles in the AofF prototypes are associated with structural elaboration, complexity and a compressed style, and perform referential, text-organising and stance functions in the discourse. Complementing corpus findings, an exploratory survey of authors suggests that their actual text-composing/reading practices of online articles are governed by the long-established communicative purposes of the genre. Findings suggest, though, that the new online part-genres (research highlights, graphical abstracts, interactive graphs, embedded videos, hyperlinks), potential strategies for generic change, might be changing the writers’ perceptions towards online articles. The article concludes with some practical implications for ESP practitioners.

10aESP pedagogy10agenre analysis10agenre and media10aresearch articles10arhetoric and composition1 aPérez-Llantada, Carmen uhttps://www.sciencedirect.com/science/article/pii/S088949061300042202589nas a2200169 4500008004100000245007100041210006900112260002100181300001200202520198100214653002102195653003402216653001902250653002002269100002802289856010202317 2014 eng d00aResearching genres with multilingual corpora: A conceptual enquiry0 aResearching genres with multilingual corpora A conceptual enquir aBernbPeter Lang a107-1223 a

In the past decades, the EAP field has witnessed a growing interest in compiling multilingual corpora of various sizes. The aim has been to investigate how scholars whose first language is not English use English for academic and research communication. This flourishing field of investigation, cutting across a broad repertoire of genres, has been fuelled by the fact that the international academic and research arena has strongly favoured the role of English as the medium for communication (Lillis/Curry 2010; Mauranen 2012). However, this field of investigation has not yet become a matter of conceptual enquiry. To fill this gap, the aim of this chapter is (i) to critically review the main research trends used to analyse genres by means of multilingual corpora, (ii) to examine the reasons for the paucity of systematic contrastive analyses at the phraseological level for profiling L2 English academic texts and defining what an ‘expert’ academic L2 English user is, and (iii) to discuss the challenges that conducting large-scale empirical studies of academic English variants in the written domain would pose if codification of those variants were undertaken. Essentially, in what follows I critically assess relevant concepts in contrastive studies of EAP, address emerging methodological trends and reflect on a number of topics of current interest in relation to multilingual corpora. To do so I will draw on a combination of literature survey, bibliometric data and conceptual analysis, the purpose being two-fold. Firstly, it is of interest to the EAP scholarly community to determine how multilingual corpora can best help EAP researchers identify genre features across cultures and languages. Secondly, given its obvious practical implications, it is also of interest to show how EAP teachers can make research-informed decisions based on multilingual corpora with a view to catering to their students’ learning needs in the best possible way.

10aacademic writing10aEnglish for academic purposes10agenre analysis10aresearch genres1 aPérez-Llantada, Carmen uhttps://genreacrossborders.org/content/researching-genres-multilingual-corpora-conceptual-enquiry00510nam a2200169 4500008004100000020002200041245004400063210003900107250000600146260007400152490000700226653000900233653001900242653001800261100002300279856003800302 2016 eng d a 978365396758600aThe Personal Blog: A Linguistic History0 aPersonal Blog A Linguistic History a1 aFrankfurtbPeter Lang GmbH, Internationaler Verlag der Wissenschaften0 v1410ablog10agenre analysis10agenre history1 aSchildhauer, Peter uhttp://www.peterlang.com/?266274E02156nas a2200229 4500008004100000245008300041210006900124260001200193300001000205490000700215520145000222653001401672653002901686653001901715653001101734653001401745653001101759653001201770653001301782100002001795856011101815 2013 eng d00aDismantling the guitar hero? A case of prodused parody and disarmed subversion0 aDismantling the guitar hero A case of prodused parody and disarm c02/2013 a63-760 v193 a

A ‘shreds’ video combines existing live music concert footage, predominantly including a famous
male rock guitarist or guitar based rock group, with a self-produced overdubbed soundtrack. The
result is a musical parody that exists in an intersection between production and consumption and
works as a within-genre evolution. The shred is controversial and its most popular instalments
have been pulled from YouTube on claims of copyright infringement. This paper examines shreds
as a form of multimodal intertextual critique by engaging with the videos themselves, as well as
audience responses to them. As such, the applied method is genre analysis and multimodal semiotics
geared towards the analysis of intertextual elements. The paper shows how prodused parody
exists as a co-dependence between: (1) production and consumption; (2) homage and subversion;
(3) comprehension and miscomprehension; and (4) media synchronicity and socioeconomic dis/
harmony. The paper also discusses how shreds can be interpreted as tampered-with gender
performances. In conclusion, it becomes clear that the produsage of shred videos is part of ‘piracy
culture’ because it so carefully balances between the mainstream and counter-culture, between
the legal and the illegal, and between the commoditized artefact and networked production.

10aAudiences10acritical intertextuality10agenre analysis10aparody10aprodusage10ashreds10aYouTube10a[gender]1 aSkageby, Jorgen uhttps://genreacrossborders.org/biblio/dismantling-guitar-hero-case-prodused-parody-and-disarmed-subversion