@article {RN145,
	title = {Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands},
	journal = {IEEE Transactions on Professional Communication},
	volume = {55},
	number = {2},
	year = {2012},
	pages = {122-141},
	doi = {10.1109/TPC.2012.2194602},
	url = {http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6203647},
	author = {Hendriks, B. and van Meurs, F. and Korzilius, H. and le Pair, R. and le Blanc-Damen, S}
}
